- Minimum 3–5 years in digital marketing, growth, performance marketing, or B2C acquisition.
- Demonstrated skills in setup, continuous optimisation, and improvement of Paid Media and PPC activities.
- Experience with analytics, UX, and marketing tools such as GA4, Semrush, Similarweb, Hotjar, HubSpot, or similar.
- Ability to manage multiple workstreams, keeping focus on performance, and commitment to continuous improvement and rapid experimentation.
- Certifications in Digital marketing are an advantage.
- Academic background in Marketing, or other Business-related field is an advantage.
- Fluent in English; additional European language is a plus.
Digital Marketing Process Lead
Responsibilities:
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Drive traffic and conversions across websites, apps, CRM, and call centres, optimising the full acquisition journey
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Consult, plan and execute multicountry PPC strategies within Google and beyond
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Audit, set up, and continuously optimise paid media, funnels, and landing pages using scalable frameworks
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Monitor KPI performance and build reports
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Conduct SEO/AEO/GEO/ASO, competitor, and market research to identify growth opportunities; ensure assets are optimised and on-brand
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Collaborate with design, local teams, and vendors to deliver results
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Maintain clear documentation and knowledge bases for consistency and scalability
Requirements:
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