- Minimum of 3 - 5 years of experience in customer relationship marketing, lifecycle marketing, customer analytics, marketing research or related roles.
- Strong analytical skills with the ability to translate customer behaviour and campaign data into actionable insights.
- Experience working with relationship marketing and marketing automation platforms across multiple channels.
- Experience in test design and implementation.
- Multi-country exposure is an advantage.
- Highly organised, able to manage multiple workstreams, and committed to continuous improvement.
- Fluent in English; additional languages are an advantage.
Customer Relationship Marketing and Insight Process Lead
Responsibilities:
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Own and evolve group-wide relationship and lifecycle marketing initiatives across acquisition, onboarding, engagement, retention
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Design and optimise multi-channel journeys (email, push, in-app, SMS, web, phone) with strong focus on research and insights—leveraging behavioural, lifecycle, and product data to drive segmentation and personalisation
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Lead structured test-and-learn experimentation and translate analysis into actions
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Build dashboards and KPI tracking
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Partner with Data, Business, Product, local Marketing teams, IT, and other local teams to ensure data quality, alignment, and execution
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Drive operational excellence, scalability, and continuous improvement
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Coordinate research initiatives – design, execution, analysis, insights interpretation
Requirements:
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