Digitalization as Strategy: ProCredit Bank Takes a Leading Role at Banking CEE EXPO 2025

Kameliya Mineva, Chair of the Management Board and CEO of ProCredit Bank, and Desislava Kalinkova, Head of Project and Product Development, participated in the prominent international event Banking CEE EXPO 2025, where the bank was showcased as one of the pioneers in digital banking services in the region.

Ms. Mineva highlighted the key role of ProCredit Bank in transforming the banking landscape:
"For us, digital transformation is not just a goal — it’s the way we implement our strategic priorities. As the first bank to consistently digitalize its services, we have overcome numerous challenges and set new standards in the market. Today, we don’t just manage change — we continuously refine our processes so that clients receive fast solutions without feeling the complexity of regulatory frameworks."

During the panel discussion, Desislava Kalinkova emphasized the internal strength of the organization:
"Our team is the driving force behind digitalization. Thanks to our colleagues, we are able to introduce innovations sustainably, guide clients through new services, and gather continuous feedback that helps us enhance the high standard ProCredit has established in the market."

We thank our partners at Evrotrust for the excellent collaboration and the invitation to participate. Together, we continue to shape the environment in Bulgaria.