Strategically, Kameliya ensures that ProCredit Bank acts as a driver of digitalisation and positive change in the sector, while continuing to stand out through stability, predictability, and a personalised approach.
She shares the vision that banks must learn to “step into the client’s shoes” and strategically develop an approach that places customers at the centre of decision-making. She is convinced that innovation in banking services and the simplification of processes help bridge the gap with people. In contrast, the best products and services are created through active client feedback.
As Chief Executive Officer, she leads the Bank’s development in several key areas: Retail Banking, Marketing, Contact Centre, Capital Markets, and Liquidity.
Her education combines prestigious academic institutions with practical management training. Kameliya holds a degree in Economics from the London School of Economics. She later expanded her expertise with an Executive MBA from the University of Sheffield, focusing on leadership, change management, and sustainable development.
In 2017, she also completed the intensive programme of the ProCredit Academy in Germany.
Her leadership approach is based on trust, clarity, and leading by example. She believes in leadership through personal commitment and the ability to set the right priorities.
LinkedIn profile.
