Academy for Business Owners

Unlock your business potential step by step.

Like origami, every new piece of knowledge adds shape, direction, and value to your business development.

4 practical business lectures on key business topics
Solutions for real business challenges
In partnership with EBRD and supported by the European Union’s InvestEU programme

Why did we create the Academy?

Running a business means making important decisions every day - often with limited time and resources.

That is why we created the Academy for Business Owners - a series of practical training sessions for ProCredit Bank clients that provide applicable knowledge, expert perspective, and concrete ideas for business development.

Added value for entrepreneurs:

📌 Skills you can apply immediately
📌 Meetings with experts and successful entrepreneurs
📌 Opportunity to exchange experience with other business owners

Programme

Module 1: Financial Planning and Financial Management

Focus on gaining a better understanding of financial indicators, cost and investment planning, as well as financing opportunities through programmes, sustainable and green projects.

Module 2: Human Resources Management and Succession Planning

Practical guidance on building a team, retaining key people, and planning the company’s future through clear roles, responsibilities, and processes.

Module 3: Marketing, Customers, and Markets

How businesses can define their value proposition more clearly, reach the right customers, and build market positioning that supports their real business goals.

Module 4: Digitalisation and Cybersecurity

How digital tools can optimise daily operations and what basic security rules every company should follow to protect its business, data, and customers.

Save the dates:

8 October 2026, from 13:00 to 17:00
Financial Planning and Financial Management

Lecturers/Consultants: Martin Bochev, CFA, Partner, Strategy and Transactions Leader, EY Bulgaria

Steliana Kostova, CFA, Director, Strategy and Transactions, EY Bulgaria

Eleonora Cherkezova, Managing Partner, Fininfo.bg

Maria Kalcheva, Head of Small and Medium-Sized Enterprises Department, ProCredit Bank

Location: ProCredit Bank, Sofia, 28 Todor Aleksandrov Blvd.
22 October 2026, from 13:00 to 17:00
Human Resources Management and Succession Planning

Lecturers/Consultants: Nevena Kovacheva, Partner, Human Capital and Global Mobility Department, EY Bulgaria

Rebecca Kleitman, Senior Manager and Attorney-at-Law, EY Law Firm, EY Bulgaria

Steliyana Dimcheva, Manager, Global Mobility Department, EY Bulgaria

Location: ProCredit Bank, Sofia, 28 Todor Aleksandrov Blvd.
5 November 2026, from 13:00 to 17:00
Marketing, Customers, and Markets

Lecturers/Consultants: Anastasia Tomeshkova, Business Transformation Leader, BrandWorks/Publicis Groupe Bulgaria

Kameliya Ilarionova, Head of Marketing Department, ProCredit Bank

Location: ProCredit Bank, Sofia, 28 Todor Aleksandrov Blvd.
19 November 2026, from 13:00 to 17:00
Digitalisation and Cybersecurity

Lecturers/Consultants: Teodor Panayotov, Co-Founder of Ethermind, Chief Executive Officer of Coursedot

Krasimir Kotsev, Founder of Kikimora IO and SoCyber

ProCredit Bank Bulgaria

Location: ProCredit Bank, Sofia, 28 Todor Aleksandrov Blvd.
19 November 2026 – closing networking event until 18:30
Location: ProCredit Bank, Sofia, 28 Todor Aleksandrov Blvd.

Places in the Academy are limited. Participation requires prior registration through a Business Client Advisor. Each company may be represented by one participant only. All registrations will be reviewed, and selected companies will receive confirmation of their participation at a later stage.

Phone:

*7000

International line:

+359 700 170 70

Info Center